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Case study · Retirement living
A brand as warm as Willowbank itself.
An editorial-style rebuild for a retirement living community.
The challenge
Willowbank wanted a website that felt as warm and editorial as a lifestyle brand, not a clinical care provider — without losing the CQC compliance essentials.
What we built
A photography-led design with a resident-story video, warm typography, and compliance information woven in naturally rather than bolted on.
9 days
brief to launch
+41%
time on site
5 min
resident story video added
“It doesn't feel like a care website. It feels like us.”
Marketing Lead, Willowbank Residences
Ready when you are
Want a site like this?
Book a short call and we'll talk through what a True Care Sites website could look like for your service.